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Author: | Osegowitsch, T. |
Title: | The art and science of synergy: the case of the auto industry |
Journal: | Business Horizons
2001 : MAR-APR, VOL. 44:2, p. 17-24 |
Index terms: | CARS SYNERGY |
Language: | eng |
Abstract: | Synergy doesn't have to be a dirty word, if a company blends analytical skills with just the right doses of managerial artfulness to effect it properly. |
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