search query: @indexterm Event Studies / total: 51
reference: 34 / 51
| Author: | O'Brien, D. |
| Title: | Event business leveraging: the Sydney 2000 Olympic Games |
| Journal: | Annals of Tourism Research
2006 : VOL. 33:1, p. 240-261 |
| Index terms: | tourism networks event studies |
| Language: | eng |
| Abstract: | In this study Business Club Australia, an initiative launched to create leverage from Sydney's hosting of the 2000 Olympic Games is examined by providing oppotunities for business networking and international trade facilitation. Findings show that event business leveraging represents a little, yet significant paradigm shift in the international event sector. |
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