search query: @indexterm MEDIA COVERAGE / total: 51
reference: 50 / 51
Author: | Alsem, K.J. Leeflang, P.S.H. Rauyl, J.C. |
Title: | Media in beweging (III): De concurrentie tussen televisiereclame en persreclame. |
Journal: | Economisch Statistische Berichte
1989 : NOV 1, VOL. 74:3731, p. 1080-1084 |
Index terms: | MEDIA COVERAGE TELEVISION ADVERTISING NEWSPAPER ADVERTISING COMPETITION NETHERLANDS |
Language: | dut |
Abstract: |
SCIMA