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| Author: | Wilson, L. Weiss, A. John, G. |
| Title: | Unbundling of Industrial Systems |
| Journal: | Journal of Marketing Research
1990 : MAY, VOL. 27, p.123-138 |
| Index terms: | CORPORATE PURCHASING COMPETITION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The bundling decision facing a firm that sells a multicomponent industrial system is examined. A model is presented which examines the options and identifies the conditions that make bundling of industrial system attractive.A situation is modelled in which a firm currently selling a complete system is competing with specialist firms selling individual components that customers can mix and match to form complete systems. |
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