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Author: | Carlo, Manuela De Cugini, Antonella Zerbini, Fabrizio |
Title: | Assessment of destination performance:a strategy map approach |
Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:2 p. 25-37 |
Index terms: | tourism tourist industry strategic planning stakeholders case studies qualitative research |
Freeterms: | Destination management and marketing |
Language: | eng |
Abstract: | In this case study qualitative methodology is used to identify key dimensions of strategy assessment and their combination within an integrated destination planning. The researchers point out that a financial dimension is the key in meta-management contexts. |
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