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| Author: | Svensson, G. |
| Title: | SSCI and its impact factors: a "prisoner's dilemma"? |
| Journal: | European Journal of Marketing
2010 : VOL. 44:1/2, p. 23-33 |
| Index terms: | marketing research stakeholders |
| Language: | eng |
| Abstract: | The SSCI and its impact factors are gaining acknowledgment in scholarly marketing communities across the world. The purpose of this paper is to describe and debate a series of concerns that may affect or manipulate the "Social Science Citation Index" (SSCI) and its impact factors. The findings identify a series of concerns and potential biases of the SSCI and its impact factors. The paper shows that SSCI and impact factors may cause both win-win and win-lose situations in and between stakeholders of the scholarly communities. A question about a possible "prisoner's dilemma" is raised. |
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