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Author: | Retolaza, J.L. Ruiz, M. San-Jose, L. |
Title: | CSR in business start-ups: an application method for stakeholder engagement |
Journal: | Corporate Social Responsibility and Environmental management
2009 : NOV/DEC, VOL. 16:6, p. 324-336 |
Index terms: | corporate responsibility social responsibility new enterprise entrepreneurship stakeholders methodology |
Language: | eng |
Abstract: | This paper proposes a Corporate Social Responsibility (CSR) method to apply in business start-ups or newly created firms with the main aim of stakeholder engagement. Several different CSR resources have been developed from various initiatives, both public and private. The method proposed herein shows the possibility, at least theoretically, to implement a CSR method to get through all of the interests of future and potential stakeholders in business start-ups. |
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