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| Author: | Valor, C. Diego, A.M. de |
| Title: | Relationship of business and NGOs: an empirical analysis of strategies and mediators of their private relationship |
| Journal: | Business Ethics
2009 : APR, VOL. 18:2, p. 110-126 |
| Index terms: | Spain non-government organizations companies stakeholders |
| Freeterms: | relationship management CSR |
| Language: | eng |
| Abstract: | For most companies, managing the relationship (herein as: r-ship) with non-governmental organizations (NGOs) is an important capability due to the dialogue with stakeholders being a requested feature of Corporate Social Responsibility (CSR). In the paper, the r-ship btw. businesses and NGOs is explored in Spain. By utilizing grounded theory, this r-ship is summarized in the dynamics of conflict and co-operation. NGOs' strategies vis-à-vis companies are categorized and the variables explaining different approaches for both companies and NGOs are examined. |
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