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| Author: | Brailsford, T. W. |
| Title: | Building a knowledge community at Hallmark Cards |
| Journal: | Research Technology Management
2001 : SEP-OCT, VOL. 44:5, p. 18-25 |
| Index terms: | KNOWLEDGE COMPANY GROWTH COSTS |
| Language: | eng |
| Abstract: | Every company is looking for ways to grow. Mergers and acquisitions are popular ways of growing the top line, and managing costs has always been an element in growing the bottom line. Ultimately, however, both measures must make room for more imaginative and inventive ways to create value for consumers. Many believe that ideas are the new capital of growth. The paper answers the question if ideas are the new capital of growth, then where are the ideas going to come from and where are the ideas for growth in one's business. The fact is, ideas are every where in virtually all organizations. The intent of this article is to relate the author's experience at Hallmark in reaching out, capturing and then capitalizing on those ideas. |
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