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Author:Abetti, P.A.
Title:Case study: the creative evolution of Steria: from French venture to European leader without loss of entrepreneurial spirit and control (1969-2004)
Journal:Creativity and innovation management
2005 : JUN, VOL. 14:2, p. 191-204
Index terms:Company growth
Creativity
Entrepreneurship
Innovation
Language:eng
Abstract:This article uses a company called Steria as a case study to examine the creative evolution of a company. The five stages of growth of Steria are discussed. The author analyses the key factors that resolved crises and contributed to the success of Steria. These factors included innovative family-like culture and creative leadership.
SCIMA record nr: 259460
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