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| Author: | Skarmeas, D.A. Katsikeas, C.S. |
| Title: | Drivers of superior importer performance in cross-cultural supplier-reseller relationships |
| Journal: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 227-241 |
| Index terms: | DISTRIBUTION INTERNATIONAL RELATIONS MANUFACTURING INDUSTRY INTERNATIONAL TRADE EXPORTS |
| Language: | eng |
| Abstract: | Focusing on importing distributor firms trading with overseas manufacturers of industrial products, this research effort investigates the profile characteristics of highly performing importers and how they differentiate from other importing firms with respect to fundamental dimensions underlying cross-cultural exchange relationships. |
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