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| Author: | Guillén, M.F. |
| Title: | What is the best global strategy for the Internet? |
| Journal: | Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 39-46 |
| Index terms: | INTERNATIONAL RELATIONS INTERNET MARKETING STRATEGY |
| Language: | eng |
| Abstract: | The Net is a powerful medium for reaching and servicing customers around the world. Companies, however, are learning that cross-national differences in infrastructure, regulation, language, buyer demographics and behavior, payment methods, and currencies pose formidable challenges to the simple global model of international operations. |
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