search query: @indexterm INTERNATIONAL RELATIONS / total: 513
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| Author: | Camprubí, Raquel Guia, Jaume Comas, Jordi |
| Title: | Destination networks and induced tourism image |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:2 p. 47-58 |
| Index terms: | tourism tourist industry image competitive strategy knowledge management international relations |
| Language: | eng |
| Abstract: | In this paper a conceptual model of the process of creating a tourism destination image is developed. The writers emphasize the importance of the knowledge of tourism images when developing competitive marketing strategies for selected target markets. |
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