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| Author: | Wills, G. |
| Title: | Venn and the art of lifelong management development ! Cranfield Institute of Technology |
| Journal: | European Journal of Marketing
1992 : VOL. 25:4, p.65-85 |
| Index terms: | MANAGEMENT DEVELOPMENT BUSINESS SCHOOLS LEARNING MANAGEMENT EDUCATION |
| Language: | eng |
| Abstract: | Business schools are the most substantial and worthwile generalized knowledge resources, companies on the other hand can enrich learnt generalized knowledge and provide the forum for lifelong learning for managers. The lifelong learning model is discussed under the title "Continuing studies for managers", the strategy of the Cranfield Institute of Technology and Cranfield's continuing studies programmes is detailed. The range of activities is summarized in Venn model terms. It is shown how methods can be derived for relating them to the individual enterprise. |
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