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| Author: | Bongiorno, L. |
| Title: | Raise your hand if you're sure strategy is being taught in American business schools |
| Journal: | Journal of Business Strategy
1993 : SEP-OCT, VOL. 14:5, p. 36-41 |
| Index terms: | STRATEGY EDUCATION BUSINESS SCHOOLS |
| Language: | eng |
| Abstract: | As MBA programs work to woo students and please employers with new courses, new programs, and new approaches, has strategy become a more integral part of the curriculum? Yes. And no. Business schools are now facing the same type of radical restructuring as the corporations their students study. How often is strategy a part of the curricular mix? The reason Berkeley doesn't offer a single strategic management overview course? The faculty doesn't want to teach a course that doesn't have enough academic research to back it up. |
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