search query: @indexterm business schools / total: 519
reference: 226 / 519
| Author: | |
| Title: | Designing an International Business Curriculum: A Market-Driven Approach |
| Journal: | Journal of Teaching in International Business
1997 : Vol. 9:2, p. 31-48 |
| Index terms: | INTERNATIONAL BUSINESS JOB SEARCH BUSINESS SCHOOLS |
| Language: | eng |
| Abstract: | Recently, the American Assembly of Collegiate Schools of Business (AACSB) called for more interaction between business achools and business community. This is in partial response to the growing perception of U.S. businesses that business schools are out of touch with the needs of the business community. The authors of this paper document a market driven approach to international business curriculum development-one which includes the business community from the onset. To provide a high-quality international business education, the collegiate schools of business can no longer afford to remain aloof from their customers. |
SCIMA