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| Author: | Cunningham, A. C. |
| Title: | Commentary: Confessions of a reflective practitioner: meeting the challenges of marketing's destruction. |
| Journal: | European Journal of Marketing
1999 : VOL. 33:7/8, p. 685-697 |
| Index terms: | Management education Learning Business schools |
| Language: | eng |
| Abstract: | The author illustrates in this article by reference to his own experiences of learning, especially from some of the great teachers who touched his life. |
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