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| Author: | Proehl, R. |
| Title: | Cross-functional teams: an innovation or just another committee? |
| Journal: | Higher Education Management OECD (Paris)
1999 : VOL. 11:3, p. 63-79 |
| Index terms: | Management education Higher education Business schools Team work Innovation |
| Language: | eng |
| Abstract: | The author examines how one of the oldest colleges in the Western United States introduced an integrated marketing program while using one of the innovations in business, namely cross-functional teams. |
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