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| Author: | Lorange, P. |
| Title: | Setting strategic direction in academic institutions: How do school leaders find the means to lead? |
| Journal: | efmd FORUM
2001 : DEC, VOL. 3, p. 9-16 |
| Index terms: | BUSINESS SCHOOLS SCHOOLS OF ECONOMICS STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Setting the strategic direction in academic institutions cannot be fully likened to the same challenge in corporations, due to their essential "product" of value creation. Four approaches to strategy in business schools are proposed in order to ensure that the main missions - research, teaching and citizenship - of the school are operationally carried out. |
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