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| Author: | Sigismund Huff, A. Oran Huff, J. |
| Title: | Re-focusing the business school agenda |
| Journal: | British Journal of Management
2001 : DEC, VOL. 12: Special Issue, p. S49-S54 |
| Index terms: | BUSINESS SCHOOLS INFORMATION KNOWLEDGE SPONSORSHIP |
| Language: | eng |
| Abstract: | This commentary agrees with Starkey and Madan (2001) that business schools must incorporate Mode 2 production methods if they are to be significant knowledge producers in the future. The authors reinforce their specific suggestions about how that might be accomplished by focusing on learning from early Mode 2 attempts, promoting practitioner research, seeking business co-sponsorship and sheltering some Mode 1 practices and values, including longitudinal reflective research and information storage. |
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