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| Author: | Beyer, D. B. Ebeid, F. J. |
| Title: | From the Classroom to the World: Integrating International Business and French |
| Journal: | Journal of Language for International Business
2003 : VOL. 14:1, p. 21-33 |
| Index terms: | MANAGEMENT EDUCATION BUSINESS SCHOOLS EDUCATION LANGUAGES |
| Language: | eng |
| Abstract: | Understanding that businesses no longer have geographic boundaries, American business leaders have been advocating that business schools place increased emphasis on multinational business issues in their curricula. While most business programs now contain an international component, business schools are paying added attention to foreign language and culture training. This article describes a viable approach to providing international exposure and foreign language and culture training to business students in a shortened time frame. |
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