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| Author: | Bruton, S.V. |
| Title: | Teaching the Golden Rule |
| Journal: | Journal of Business Ethics
2004 : JAN II, VOL. 49:2, p. 179-187 |
| Index terms: | Business ethics Business schools Students Education |
| Language: | eng |
| Abstract: | The Golden Rule is endorsed in one form or another by most cultures and major religions and it is still espoused by philosophers, business ethicists etc. Because it also resonates with undergraduate business majors, it can be an effective teaching tool. This paper describes a way of teaching the Golden Rule through a series of business-oriented examples intended to bring out its strengths and weaknesses. The method described also introduces students to some basic moral reasoning skills, acquainting students with moral issues arising in business. Kant's Formula of Humanity is discussed as a principle overcoming at least some of the Golden Rule's defects. |
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