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| Author: | Hemphill, T.A. |
| Title: | Antitrust, dynamic competition, and business ethics |
| Journal: | Journal of Business Ethics
2004 : MAR II, VOL. 50:2, p. 127-135 |
| Index terms: | Antitrust Business ethics Business schools Competition Education USA |
| Language: | eng |
| Abstract: | The American Antitrust Institute, a Washington D.C. think tank, recently completed a study concluding that competition law and policy plays little if any role in business ethics (hereafter as: b-eth.) courses taught in U.S. business schools. This article makes a case for the development of a b-eth. sub-field of antitrust ethics that is synonymous with the ethics of competitive strategy. After reviewing Paine's 'Five Principles of Positive Competition' and Boatright's and Hendry's views (hereafter referred as: P-B-H.), the need for ethical decision-making in a dynamic, innovative environment is explained through a Federal Trade Commission (FTC) antitrust case involving the Dell Computer Corporation. The author argues that the contributions of P-B-H. provide an initial foundation for further research concerning the moral theories, principles, and rules pertaining to antitrust ethics, especially as it pertains to dynamic competition and "fair and competitive" executive behaviour. |
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