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Author: | |
Title: | Multinational management strategies. |
Journal: | Multinational Business
1987 : AUTUMN, 3, p. 53-61 |
Index terms: | STRATEGIC MANAGEMENT MULTINATIONAL COMPANIES BUSINESS SCHOOLS |
Language: | eng |
Abstract: | The summary covers Amstrad, how it is going global and the dangers of scale involved, how Amstrad culture is being adapted for overseas markets, generating a specific profit margin, multinationals and host government intervention, the enhanced political responsiveness, joint strategy groups, homeworking and flexible working trends, the so-called Shamrock organisation, the admen's global campaign, business schools in the US and in Europe meeting corporate needs and the latest trends in business and institutions. |
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