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| Author: | Hill, W. |
| Title: | Die Betriebswirtschaftslehre der neunziger Jahre von neuen Aufgaben. |
| Journal: | Unternehmung
1989 : JUL, VOL. 43:4, p. 267-278 |
| Index terms: | BUSINESS SCHOOLS SWITZERLAND BUSINESS SCHOOL CURRICULA INFORMATION TECHNOLOGY |
| Language: | ger |
| Abstract: | Some facts about the education of business economics in Swiss universities are presented. Business economics as a doctrine of corporate business management is characterized. The new challenges to the business economics are related to the following factors: the changes in operating conditions of the Swiss companies; the new information technologies; the more and more intensive international competition; the growing role of human resources; the even greater importance of the owners requirements; ecological factors; the contradictions within the social value system; a broadened view about rationality. |
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