search query: @freeterm Public relations / total: 52
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| Author: | Sonnenfeld, S. |
| Title: | Media policy, what media policy? A Harvard Business Review case-study (Krisenmanagement) |
| Journal: | Harvard Business Review
1994 : JUL-AUG, VOL. 72:4, p. 18-20, 22-23, 26, 28, 30, 32 |
| Index terms: | |
| Freeterms: | PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | Each year, Naturewise Apparel donates a sizable amount of money to charity. Now, one of the groups indirectly benefiting from those donations has bombed a clinic , and the local press has linked Naturewise to the violence. The author shows what can happen when a company does not know how to deal with the press. Commentators offer advice. |
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