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| Author: | Schoch, R. B. |
| Title: | Image and attitude research to attract sponsorships. A case study of the Swiss League for the Protection of Nature (SLPN) (Dienstleistungsbetriebe; Sales Promotion; Advertising Management) |
| Journal: | Marketing and Research Today
1994 : FEB, VOL. 22:1, p. 75-87 |
| Index terms: | |
| Freeterms: | PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | Many companies throughout the western world have discovered the new communication instrument of sponsoring for the benefit of our natural heritage. The study presented illustrates how an organisation for the protection of nature and the environment can convince a potential sponsor company that sponsoring will return an adequate benefit. |
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