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| Author: | Fordham, D. R. |
| Title: | Connecting your company to the Internet (Corporate Communication) |
| Journal: | Management Accounting (US)
1995 : SEP, VOL. 77:3, p. 69-74 |
| Index terms: | |
| Freeterms: | KUNDE, LIEFERANT, UNTERNEHMENSPOLITIK, PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | The information superhighway is open. Should your company venture into the traffic? Today's Internet provides a quick and inexpensive means for companies to communicate with customers and vendors, between branches and headquarters, and with the public. It is a powerful tool that no longer can be ignored. |
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