search query: @freeterm Public relations / total: 52
reference: 42 / 52
| Author: | Finlay, J. R. |
| Title: | The tasks and responsibilities of public affairs |
| Journal: | Business Quarterly
1994 : SUMMER, VOL. 58:4, p. 105-110 |
| Index terms: | |
| Freeterms: | PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | Management increasingly finds itself propelled into a complex web of social issues, government regulations and environmental considerations in the performance of its business tasks. New tools and approaches are called for. Traditional public relations has failed to meet this need. As business looks for more effective ways of dealing with these often bewildering forces of social and political change, the public affairs function has begun to emerge as a key tool of enlightened management. |
SCIMA