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| Author: | Dollinger, M. J. Golden, P. A. Saxton, T. |
| Title: | The effect of reputation on the decision to joint venture (Unternehmenskooperation) |
| Journal: | Strategic Management Journal
1997 : FEB, VOL. 18:2, p. 127-140 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KLEINBETRIEBE, PUBLIC RELATIONS |
| Language: | eng |
| Abstract: | A firm's reputation is an intangible element of its business strategy. A firm's reputation influences trust, and that leads to alliances and other interorganizational relationships. The purpose of this paper is to build and test a model of alliance formation that focuses on target firm reputation, and to look at the dimensionality of the reputation construct. The model has 3 components, incorporating the direct effect of reputation, and status of the alliance partner as a competitor or supplier, and the individual characteristics of the decision maker. |
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