search query: @indexterm nutrition / total: 52
reference: 13 / 52
| Author: | Andrews, J.G. Burton, S. Netemeyer, R.G. |
| Title: | Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions |
| Journal: | Journal of Advertising
2000 : FALL, VOL. 29:3, p. 29-42 |
| Index terms: | Advertising Disclosure Nutrition |
| Language: | eng |
| Abstract: | Primary food shoppers were recruited and interviewed in three U.S. markets. The study employs a 2 (ad claim type) x 2 (nutrition knowledge) x (disclosure type) between-subjects design using manipulated print advertisements. Effects of certain ad disclosure types are found to be dependent on ad claim type and nutrition knowledge levels. |
SCIMA