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| Author: | Oyewole, P. |
| Title: | Social costs of environmental justice associated with the practice of green marketing |
| Journal: | Journal of Business Ethics
2001 : FEB I, VOL. 29:3, p. 239-251 |
| Index terms: | ENVIRONMENT ECOLOGY SOCIAL COSTS |
| Language: | eng |
| Abstract: | This paper presents a conceptual link among green marketing, environmental justice, and industrial ecology. It argues for greater awareness of environmental justice in the practice of green marketing. In contrast with the type of costs commonly discussed in the literature, the paper identified another type of costs, termed "costs with positive results", that may be associated with the presence of environmental justice in green marketing. A research agenda is finally suggested to determine consumers' awareness of environmental justice, and willingness to bear the costs associated with it. The conclusion of this paper is that there is need for greater awareness of environmental justice in the practice of green marketing. |
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