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| Author: | Julian, S.D. (et al.) |
| Title: | Understanding strategic responses to interest group pressures |
| Journal: | Strategic Management Journal
2008 : SEP, VOL. 29:9, p. 963-984 |
| Index terms: | strategic planning management business communication food industry restaurants USA nutrition |
| Freeterms: | interest groups |
| Language: | eng |
| Abstract: | This study examines the restaurant industry's response to the fat reduction pressure (here as: prs./prss.) campaign run by a U.S. nutritional interest group, the National Heart Saver's Association (NHSA) in the early 1990s. This paper's findings indicate that susceptibility to institutional prss. partially affected accommodation (as: accmdn.) to NHSA's demands, and more strongly affected organizational cognitions of those prss. The measure of resource dependence did not directly affect accmdn., however, being significantly related to managerial cognitions. Resource-based factors had a strong direct effect on the extent of accmdn. to the NHSA prss., partially influencing measures of cognition. |
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