search query: @indexterm role theory / total: 52
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| Author: | Heger, G. |
| Title: | Das Rollenverhalten des Akquisiteurs im industriellen Anlagengeschäft. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1984 : NOV, VOL. 6:4, p. 235-244 |
| Index terms: | SALESMEN INDUSTRIAL SELLING INDIVIDUAL BEHAVIOUR ROLE THEORY CAPITAL GOODS |
| Language: | ger |
| Abstract: |
SCIMA