search query: @indexterm Role theory / total: 52
reference: 27 / 52
Author: | Lysonski, S. |
Title: | A boundary theory investigation of the product manager's role. |
Journal: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 26-40 |
Index terms: | PRODUCT POLICY ROLE THEORY JOB SATISFACTION MARKETING MODELS |
Language: | eng |
Abstract: |
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