search query: @indexterm Role theory / total: 52
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| Author: | |
| Title: | A role theory perspective on dyadic interactions : the service encounter. |
| Journal: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 99-111 |
| Index terms: | SERVICE MARKETING CUSTOMERS CONSUMER SATISFACTION ROLE THEORY |
| Language: | eng |
| Abstract: |
SCIMA