search query: @indexterm MIGRANT WORKERS / total: 52
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| Author: | Rode, F. A. |
| Title: | Ergebnisse einer Pilot-Studie: Markenwerbung wirkt durch Sozialisation (Brand advertisements act through socialisation - the results of an experiment) |
| Journal: | Markenartikel
1991 : VOL. 53:6, p. 276-279 |
| Index terms: | MIGRANT WORKERS PRODUCT IMAGE |
| Language: | ger |
| Abstract: | The article presents the results of a survey among immigrants of the Federal Republic of Germany on who helped them to integrate into society. It turned out that publicity has an important role in teaching ways of life, much more important than church, offices, mass communication and almost equal to friends and relatives. |
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