search query: @indexterm EUROPE, EAST / total: 523
reference: 217 / 523
| Author: | Svennevig, M. Pounds, J. Olszewski, M. |
| Title: | Researching Central and Eastern Europe |
| Journal: | Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 200-205 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH EUROPE, EAST CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA