search query: @indexterm EUROPE, EAST / total: 523
reference: 127 / 523
| Author: | Jankowicz, A. |
| Title: | The new journey to Je18salem: mission and meaning in the managerial crusade to Eastern Europe |
| Journal: | Organization Studies
1994 : VOL. 15:4, p. 479-507 |
| Index terms: | ISRAEL MANAGEMENT EUROPE, EAST |
| Language: | eng |
| Abstract: | The problem for western European trainers, educators and managers working to assist eastern Europe make the transition to a market economy is less a matter of knowledge transfer, and more a difficulty of meaning transfer. It is argued that the western side has grossly underestimated the difficulties involved in the creation of shared understanding because it has scaresly recognized the issue of cultural differences; the assumption has been made that we can be "sensitive to cultural differences" while remaining ignorant of differences of history and custom, values and ideology. |
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