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| Author: | Handel, M. |
| Title: | Process Based Marketing: Welches Mix für osteuropäische Zielmärkte? |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 63-66 |
| Index terms: | MARKETING STRATEGY MARKETING MIX BUSINESS ENVIRONMENT EUROPE, EAST |
| Language: | ger |
| Abstract: |
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