search query: @indexterm EUROPE, EAST / total: 523
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| Author: | Gaisbauer, H. Presslmayer, M. M. |
| Title: | Konferenz "Marketingstrategien für Zentral- und Osteuropa". |
| Journal: | Markt
1998 : VOL. 37:1, p. 42-44 |
| Index terms: | MARKETING STRATEGY TRANSITION ECONOMIES MARKETING MIX EUROPE, EAST EUROPE, CENTRAL CONFERENCES |
| Language: | ger |
| Abstract: |
SCIMA