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| Author: | McHardy Reid, D. |
| Title: | Changes in Japan´s post-bubble business environment: implications for foreign-affiliated companies |
| Journal: | Journal of international marketing
1999 : VOL. 7:3, p. 38-63 |
| Index terms: | Economic conditions Business cycles Corporate culture Foreign investment Japan |
| Freeterms: | Business culture |
| Language: | eng |
| Abstract: | The study examines whether lessons that may be learned from those forgeign companies that have succesfully negotiated the minefield of Japan's business culture can be applied to other world markets. It is based on a study of the post-bubble changes in the Japanese market from 1990 to1998. |
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