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| Author: | Rominski, D. |
| Title: | Strategische Allianz im Handel: Warenhaus und Warenhauschen |
| Journal: | Absatzwirtschaft
1992 : AUG, VOL. 35:8, p.31-37 |
| Index terms: | TRADE GEOGRAPHICAL DIVISIONS EUROPE GERMANY GERMANY, EAST |
| Language: | ger |
| Abstract: | In the new federal states of Germany there is an abundancy of chain stores. But in the old parts of the country the same concerns face structural problems. The authors attempt to find a solution to this problem by means of the example of the Kaufhof concern and the Kaufhof AG. |
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