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| Author: | Hulks, B. Santini, G. |
| Title: | What kind of audience research will be required in future? (Fernsehwerbung) |
| Journal: | Marketing and Research Today
1994 : NOV, VOL. 22:4, p. 269-279 |
| Index terms: | |
| Freeterms: | MEDIAFORSCHUNG, ZUKUNFTSFORSCHUNG, WERBUNG |
| Language: | eng |
| Abstract: | In this paper the authors present their forecast of the television audience measurement system by the year 2010 latest. By then the shape of the television market will be very different and the research industry will be faced with considerable new challenges. And whatever else, the future has a nasty habit of creeping up when we least expect it. |
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