search query: @indexterm EUROPE, WEST / total: 533
reference: 69 / 533
| Author: | Guelfand, G. |
| Title: | Une nouvelle approche qualitative de l'imaginaire de la consommation en Europe. |
| Journal: | Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.143-148 |
| Index terms: | CONSUMER RESEARCH COMMUNICATION ADVERTISING RESEARCH CULTURE EUROPE, WEST |
| Language: | fre |
| Abstract: |
SCIMA