search query: @indexterm EUROPE, WEST / total: 533
reference: 69 / 533
Author: | Guelfand, G. |
Title: | Une nouvelle approche qualitative de l'imaginaire de la consommation en Europe. |
Journal: | Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.143-148 |
Index terms: | CONSUMER RESEARCH COMMUNICATION ADVERTISING RESEARCH CULTURE EUROPE, WEST |
Language: | fre |
Abstract: |
SCIMA