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| Author: | Blanche, B. C. |
| Title: | Quel marketing stratgique pour la decennie 90? |
| Journal: | Revue Francaise du Marketing
1989 : AUG-OCT, VOL. 4:124, p.109-118 |
| Index terms: | MARKETING STRATEGY EUROPE, WEST PRODUCTS MARKETING MIX |
| Language: | fre |
| Abstract: |
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