search query: @indexterm EUROPE, WEST / total: 533
reference: 241 / 533
Author: | Blanche, B. C. |
Title: | Quel marketing stratgique pour la decennie 90? |
Journal: | Revue Francaise du Marketing
1989 : AUG-OCT, VOL. 4:124, p.109-118 |
Index terms: | MARKETING STRATEGY EUROPE, WEST PRODUCTS MARKETING MIX |
Language: | fre |
Abstract: |
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