search query: @indexterm EUROPE, WEST / total: 533
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| Author: | |
| Title: | Aiming for the top. |
| Journal: | International Management
1990 : FEB, VOL. 45:1, p. 62-64 |
| Index terms: | CAR INDUSTRY JAPAN MARKET SHARE EUROPE, WEST |
| Language: | eng |
| Abstract: | Review of moves by Japanese car makers to gain a large share of the luxury market. Competition for European luxury car makers. Sports and de luxe models launched by the Japanese. Integration of local management into the corporate structure. New management schemes. New plants in the Far East and Europe. Basic strategy. Toyota to produce commercial vehicles models in Europe. New Mazda model. Isuzu Motors to import more Western made cars. |
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