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| Author: | Bigne Alcaniz, J.E. Molina Ortiz, A. |
| Title: | Las centrales de medios : una aproximacion conceptual y cuantitativa |
| Journal: | Esic Market
1990 : OCT-DEC, 70, p. 39-55 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EUROPE, WEST |
| Language: | spa |
| Abstract: |
SCIMA