search query: @indexterm EUROPE, WEST / total: 533
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| Author: | Brown, D. |
| Title: | Game-winning strategies for Europe's new market |
| Journal: | Management Review
1990 : MAY, VOL. 79:5, p. 10-15 |
| Index terms: | EEC MARKETS INTERNATIONALIZATION EUROPE, WEST INTERNATIONAL MARKETING STRATEGY |
| Language: | eng |
| Abstract: | If American companies want to go into the new game of the European Common Market, a set of new rules must be learned by the players which are now formulated in Brussels. The primary steps to enter the market are: Research and assess your potential markets, determine your game plan and find a good distributor, and be aware of the changes due to 1992 and open a subsidiary, or enter a joint venture. Choosing the strategy is only half of the game, it has to be made working as well. In this phase, several common mistakes may occur, they are outlined. |
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