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Author: | Dwyer, P. Zellner, W. Toy, S. |
Title: | A megadeal in the skies |
Journal: | Business Week
1996 : JUN 3, VOL. 3462:792/23, p. 16-17 |
Index terms: | ECONOMICS STOCK EXCHANGES USA |
Language: | eng |
Abstract: | BA and American may team up - and change the face of global aviation. The world's largest airlines have long pursued a vision of perfect alliance. Find the right partners, the thinking went, and an able executive could create a profitable network of globe-girding carriers ferrying passangers in an out of the world's major hubs. But the successful partnership has been a rare event, while meager payoffs or even huge losses on hastily forged deals have been far more common. The blockbuster deal that would transform the industry has eluded everyone. |
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